We help smallholder farmers in India switch to Alternate Wetting & Drying — cutting water use by a third, methane in half, and adding 15% to their income.
Rice feeds half the planet. It also burns through aquifers and releases as much methane as India's transport sector. The fix has existed for decades; it just hasn't reached the smallholders growing 90% of the crop.
Clean Crop closes the loop — training, transition capital, verification, and pre-arranged premium buyers — so farmers can switch without risk and buyers get rice they can trace.
Why this matters. How we're doing it. Who's behind it. Each one short enough to read between meetings.
3,000 litres of water for every kilogram. 20% of India's methane. And the farmers themselves — 72% of them women — bear the brunt of climate volatility.
Read the problem →Mobile-first training in four languages. Transition capital up front. Field-level verification. And pre-arranged premium buyers, so the upside actually arrives.
See how it works →Sara and M.M. — Columbia SIPA — advised by the people who built India's rice research and agricultural ministries.
Meet the team →Rice farming hasn't fundamentally changed in centuries.
The climate has.