Get in touch · Chapter four

Let's plant something.

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For procurement teams

A real market, waiting on supply.

The procurement-side ask has been clear for years: traceable, low-emission rice with reliable volume. What's been missing is a smallholder-centric supplier that can actually deliver it.

TAM
$3.6B
Total premium rice market across export, retail and food processing globally.
SAM
$2.4B
AWD-suitable rice produced in irrigated zones across South and Southeast Asia.
SOM
$0.4–3.3M
Clean Crop's near-term capture as transaction advisor across pilot cohorts.
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BasedColumbia SIPA · field operations in Bihar, India
Pilot siteKatarbhog FPO · Saharsa, Bihar
Your details stay with us. Marketing follow-ups only if you ask for them.
Frequently asked

The questions we get the most.

Is AWD rice the same crop, agronomically?

Yes. Alternate Wetting & Drying is a water-management technique, not a different variety. Farmers grow the same rice — Katarbhog, Basmati, Sona Masoori — they just irrigate it on a cycle instead of standing it in water all season. Yields hold steady (often improve slightly because of deeper root structure).

How do you verify the emissions reductions?

A three-layer system. Weekly farmer logging through the mobile app captures water depth, planting dates and inputs. Satellite imagery corroborates flood/drain cycles at the paddy level. Field officers spot-audit a randomized 20% of plots per season. All three feed a single emissions calculation reviewed by an independent agronomist before any buyer-facing claim.

What's the premium price you're paying farmers?

It depends on the variety and the buyer, but the premium has averaged 20–30% over conventional market price in our pilot conversations. Of that premium, 75% goes to the farmer, 25% to Clean Crop. We're transparent about the split — it's printed on every contract.

Why start in Bihar?

Three reasons. Bihar grows Katarbhog, an aromatic varietal with an established export premium. The state government is actively supporting digital agriculture and low-methane rice methodology under India's CCTS. And we have an FPO partner ready for an 800-acre pilot in Saharsa district.

Do you sell carbon credits?

Not as the primary revenue stream. Voluntary carbon markets are shifting under Article 6 and we don't want farmer income tied to a volatile asset. We focus on price premium as the income stream and treat carbon credits as upside — generated where feasible, never as the basis of the unit economics.

Can my company buy from you today?

Not at scale — yet. Our 2026 Bihar pilot will produce ~1,000 tons of verified Katarbhog. If you're a premium buyer, exporter or food brand with a Scope 3 mandate, talk to procurement about being part of the 2026 cohort or pre-ordering 2027 volume.

One more thing

If you've read this far,
we should probably talk.

Buyer, partner, investor, journalist, curious — pick whichever door fits and send us a note. The worst case is we point you somewhere more useful.